Focus areas

The upshot is a website dedicated to highlighting the latest trends and insights for growth marketers. We will demonstrate how marketing—when done right—can lead to substantive results for businesses and organizations. The primary focus will be on business-to-business marketing and topics will range from social media, digital marketing, partnerships and communication strategies.

Our mission

To inspire marketers and demonstrate to senior leaders the impact of marketing on the organization, its clients and the bottom line through case studies and interviews.